WHY HOMEMAKERS CAMPAIGN?
Today’s parents are challenged by economic pressures as well as having to combine demanding work schedules with looking after their children and their homes. The result is that many families are simply “unsustainable”; engaged in a struggle for survival.
Homemakers Campaign brings the world the first documentary that talks openly about the home to raise the awareness of its social impact.
- Changing unsustainable homes into happy homes.
- Forward thinking
WHAT IS IT ABOUT?
We are proud to say that we have a global outlook. Homemakers Project involves people from the United States, the United Kingdom,Italy,Argentina,France andSpain who talk about the home: educators who witness the influence of the family on their students, psychologists specialized in work-life balance, family and social policy researchers, home helps, catering and restaurateur professionals, doctors and dietitians, parents with shared family projects.
- A creative and colourful approach to the home.
- Homemakers Project Campaign is aimed to shed light and create debate
WHAT DO WE WANT FROM IT?
- To recognize the value of housework in creating a home
- To promote housework as a profession.
- To create awareness that running a household requires training, just as in other professions do.
- To counteract the current social pressure that restricts many people, especially women, from choosing a career compatible with their family.
- To foster freedom to choose.
- To support people whose professional choice is homemaking.
WHO IS BEHIND IT?
Home Renaissance Foundation in collaboration with Fontana Nuova Foundation. Home Renaissance Foundation, a London based think tank, fosters research to bring about change in the understanding of the professional dimension of the work of the home.
WHO PRODUCED IT?
Digito Identidad Visual, which is an Argentinean production company. Members of the Digito Team travelled to Chicago, Paris, London, Rome and Barcelona to gather testimonies on housework from different perspectives.
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